A range of operational, technical, and creative deliverables across three regional storefronts.
01
Data Ops · Multi-Region
WooCommerce Product Data Audit & Sync
Comprehensive audit across UK, AU, and EU stores using UK as master source. On AU: corrected 225 dimension discrepancies and uploaded 113 missing products. On EU: resolved 618 dimension mismatches, filled 880 missing attributes, and synced 178 products. Also corrected outdated backorder messaging across both sites.
WooCommerceWordPressMulti-site OpsATUM
02
Product Data · Accuracy
SKU Reconciliation & Dimension Corrections
Resolved SKU mismatches between regional stores. Cross-referenced technical drawings, supplier box dimensions, and corrections shared in the group chat to independently identify and fix dimension fields where values had been entered incorrectly or swapped. Also audited and corrected IP ratings and bulb type specs found to be incorrect across multiple product listings vs new drawings.
SKU ManagementData ReconciliationQA
03
Operations Tool · Built from Scratch
UK Inventory Tracker, AU & EU Gap Analysis
Built a live inventory tracker for the UK site and a gap analysis tracker for the AU & EU site, both shared with the wider team via Excel. The trackers gave an at-a-glance view of missing product info across the catalogue, including weight, dimensions, box dimensions, attributes, and spec sheet status, as well as which products still needed technical drawings, and which were published, in stock, or on backorder. The UK tracker specifically became the action plan for the full site sync.
ExcelInventory MgmtProcess Design
04
Spec Sheets · Upload & Audit
Spec Sheet Audit, Upload & Gap Analysis
Full audit of product spec sheets across all sites, identifying missing PDFs and incomplete data fields. Batch-uploaded specs to AU and EU, completing all outstanding AU uploads ahead of launch. Compiled a structured gap analysis flagging products still missing drawings, weights, IP ratings, box dims, and bulb info, coordinating with the team product by product.
DocumentationGap AnalysisProduct Catalogue
05
Design · Brand Document
Specification Sheet Redesign
Redesigned the brand's Specification Sheet template from scratch in Adobe Illustrator, matching the website's actual typographic treatment so even supplier-facing documents feel on-brand. Updated with both UK + EU contact details. Optimised file sizes for email (reducing 20MB+ PDFs to a shareable size).
Adobe IllustratorDocument DesignBrand Identity
06
Campaign Support · Trade Fair
Maison & Objet Paris 2026
Time-critical website and content support for Pure White Lines' Maison & Objet 2026 debut, one of the world's most prestigious design trade fairs. Built the dedicated category page, created the header graphic, and produced a social media visual, all within a two-hour window before the 9am Paris opening.
Campaign ExecutionGraphic DesignFast Turnaround
07
Site QA · Ongoing Ops
Full-Site Quality Audit & Content Accuracy
Reviewed all 495 published UK products for outdated backorder messaging, correcting 20+ listings with stale delivery dates to accurate enquiry language. Caught stock mismatches where products showed as Backordered despite being in stock (Pimlico, Shoal, Winnie). Actioned teammate requests to publish and categorise new product lines across UK and EU (Detroit, Darwin, Pipe Lights). Caught and corrected description inaccuracies flagged in the group chat, including a finish misattribution (Afia Alabaster listed as Bronze, correct finish is Brass) and dimmability discrepancies across multiple listings. Also spotted and drafted a sample product that had been accidentally published live at £0.
Site-wide QAWooCommerceContent AccuracyProduct PublishingStock ManagementAttention to Detail
